Air Asia

AIR ASIA 1.EXECUTIVE SUMMARY Strategic management has played a rouge role in the success of many handicraft organizations in the world including airlines and tenorAsia is no exception. Commencing in 1996, within xv years, AirAsia managed to thunder its operations into another ten countries. In addition, by means of its associate gild AsiaX, it launched long-haul low- embody air services from Malaysia to Australia and the linked Kingdom. This paper will fount at the award attractive Malaysian low cost carrier- AirAsias by analyzing its strengths and weaknesses victimisation strategic tools such as PEST analysis, Michael Porters Generic strategies, hit the books matrix analysis, Porters Force Model rivalrous Forces Model, BCG matrix , Internal and international Factor evaluation Matrix and Competitive Profile Matrix and monetary Analysis and urge on the relevant strategies for adoption to pursue its come up its competitory different iation and profitability. The paper also throw some insights into the grim Ocean Strategy concept which is used by AirAsia as one of its strategic moves. 2.INTRODUCTION Competition in the airline assiduity is very intense and growing rapidly. The airlines are using several(prenominal) strategies to vie with one another in the industry.

Airline companies essential to rate their strategic management to achieve their vision and mission and AirAsia is no exception. 2.1 Background AirAsia was established in 1993 . The fellowship commenced its operations on 18 November 1996. It was originally owned by t he government -link corporation , DRB- Hico! m , a heavily indebted airline company purchased by Tune Air Sdn Bhd , a company belonged to former age Warner executive Tony Fernandess company . By the year 2002 Tony Fernandes made AirAsia a profitable company and entry new routes from its hub in Kuala Lumpur worldwide Airport at unsafe speed, undercutting former monopoly operator Malaysia...If you indigence to get a encompassing essay, order it on our website: BestEssayCheap.com

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