Case discussion Essay Example | Topics and Well Written Essays - 500 words

Case discussion - Essay ExampleThe approach however conveys high levels of moneymaking(prenominal) risks because of the momentum that RAN has been gaining and the possible negative personal effects of the campaigns. The medias involvement is likely to propagate RANs objective to the global society that is also Citigroups consumers. Similarly, students subscription to RAN identifies its exploitation potential to influence the society. RAN may therefore succeed in convincing the public that Citigroup is destroying the environment, and therefore the peoples lives. This would harm the banks corporal image and reduce its marketability, especially for consumer services. The result will be a reduced revenue level. Ignoring the campaigns with the assumption that they do not succeed will however allow the bank to benefit from project financing besides retaining its consumer market control. It is however a risky assumption (Stanford Graduate School of Business 1- 11).Delaying RANs objectiv e by negotiating over few and minor changes to the groups project financing initiatives is another pick. It offers benefits of reducing the groups proactive campaigns and its effects on the banks corporate image and demand for the banks consumer services besides sustaining project financing in the short run. The options disadvantage is however the already impaired corporate image and its associated effect on demand for consumer products. RAN may decline to the delayed tactics and last with the campaigns towards compromised corporate image and reduced demand for consumer services. Its benefits are however average revenues from both consumer services and project financing services. Entering into negotiations over changes that are more than significant is another option for the bank. This offers potential benefits of the groups withdrawal of its campaigns and informing the public of the banks interest in corporate